PRIVACY POLICY

OVERVIEW

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.mirahmuse.com (the “Site”).

HOW WE COLLECT OR OBTAIN INFORMATION ABOUT YOU
When you provide it to us (e.g. by contacting us, placing an order on our website or signing up to our e-newsletter); from your use of our website via cookies and similar technologies; and, occasionally, from third parties.

INFORMATION WE COLLECT
Name, contact details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. pages viewed, time of viewing and clicks), the geographical location from which you accessed our website (based on your IP address), and—if applicable—company or business name and VAT number.

As you browse the Site we also collect information about individual web pages or products viewed, the websites or search terms that referred you to the Site and how you interact with the Site. We call this automatically-collected data “Device Information”.

HOW WE USE YOUR INFORMATION
For administrative and business purposes—particularly to contact you and process orders placed on our website; to improve our business and website; to fulfil our contractual obligations; to advertise our goods and services; to analyse your use of our website; and in connection with our legal rights and obligations.

DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES
We disclose your information only to the extent necessary to run our business: to our service providers; to fulfil any contracts we enter into with you; where required by law; or to enforce our legal rights.

HOW LONG WE RETAIN YOUR INFORMATION
No longer than necessary, taking into account legal obligations (e.g. tax-record retention), any other lawful basis for using your information (e.g. consent, contract performance or our legitimate interests).

HOW WE SECURE YOUR INFORMATION
By using appropriate technical and organisational measures, such as secure servers, SSL encryption for data transfers and payments, and restricted access protocols.

TECHNOLOGIES WE USE TO COLLECT DEVICE INFORMATION

• “Cookies” – data files placed on your device that often include an anonymous unique identifier. (Learn more or disable at http://www.allaboutcookies.org.)

• “Log files” – track actions on the Site and collect IP address, browser type, ISP, referring/exit pages and time stamps.

• “Web beacons”, “tags” and “pixels” – electronic files that record how you browse the Site.

ORDER INFORMATION WE COLLECT
When you purchase or attempt to purchase through the Site, we collect your name, billing and shipping addresses, payment details (including card numbers), email address and phone number. We call this “Order Information”.

PERSONAL INFORMATION DEFINITION
In this Privacy Policy, “Personal Information” means both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information primarily to:
• Fulfil orders (process payments, arrange shipping, issue invoices and confirmations)
• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising relating to our products or services in line with your stated preferences.

Device Information helps us screen for risk and fraud (especially IP addresses) and to improve and optimise our Site through analytics and marketing-campaign evaluation.

SHARING YOUR PERSONAL INFORMATION
We share your information with third parties who help us use it as described above—for example, Google Analytics (see Google’s privacy policy) with opt-out at https://tools.google.com/dlpage/gaoptout.

ENSURING YOUR PRIVACY IS IMPORTANT TO US
We do not share your information with third parties except as described. Service providers access your data only as necessary to perform their functions and must process it in line with this Policy. We may also disclose your information with your prior consent.

SENSITIVE PERSONAL INFORMATION
We do not knowingly or intentionally collect “sensitive personal information”. Please do not submit such data to us.

BEHAVIOURAL ADVERTISING
We use Personal Information to serve targeted advertisements or marketing communications we believe may interest you.
Opt-out links:
• Facebook – https://www.facebook.com/settings/?tab=ads
• Google – https://www.google.com/settings/ads/anonymous
• Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/.

DO NOT TRACK
We do not alter our data-collection practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS
Subject to certain limitations you have the right to:

1. Request access to your information and details of our processing.

2. Request correction or deletion of your information.

3. Request restriction of our use of your information.

4. Receive the information you provided to us in a structured, machine-readable format and transmit it to another controller.

5. Object to our processing of your information.

6. Withdraw consent at any time where we rely on consent.

VERIFYING YOUR IDENTITY FOR ACCESS REQUESTS
We must verify your identity before granting access to protect against unauthorised disclosure. If we cannot verify you through existing data, we may request original or certified documents.

DATA RETENTION
We retain Order Information for our records unless and until you ask us to delete it.

CHANGES TO THIS PRIVACY POLICY
We may update this Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, questions or complaints, please email support@mirahmuse.com.

— Mirah Muse